MARKETING STRATEGY & GROWTH LEADERSHIP
Most marketing problems
aren't marketing problems.
I work with mission-driven organizations to diagnose what's actually broken, build systems that hold, and tell stories that make people feel genuinely seen.
START A CONVERSATION
MARKETING STRATEGY & GROWTH LEADERSHIP
Most marketing problems
aren't marketing problems.
I work with mission-driven organizations to diagnose what's actually broken, build systems that hold, and tell stories that make people feel genuinely seen.
START A CONVERSATION
MARKETING STRATEGY & GROWTH LEADERSHIP
Most marketing problems
aren't marketing problems.
I work with mission-driven organizations to diagnose what's actually broken, build systems that hold, and tell stories that make people feel genuinely seen.
START A CONVERSATION
15+
Years building growth systems across B2B, federal, and mission-driven sectors
25
People at peak—founded and scaled Upstream Design to nearly $1M revenue
300k
Service Members served with a team of four at US Army MWR
SELECTED WORK
Diagnosis first.
Then strategy.
Three events a year. A dormant program. Three hundred thousand people with nowhere to go.
The Brand That Survived
COVID
A Syrian refugee, an empty restaurant, and a city that didn't know it needed baklava yet.
ALL CASE STUDIES
Making History in Rural
California
A rural community without reliable internet, a provider without a story, and a federal grant no one in the region had ever won.
A software company bleeding revenue, a team split across two continerts, and a problem that had nothing to do with marketing
"I don't optimize toward goals—I tend to reframe what's possible and build toward that instead."
MARION SARKISIAN RAMÓN PAREJA